From Local Maker to Global Auto Powerhouse

Chery Motors is a prominent Chinese automobile manufacturer, officially known as Chery Automobile Co., Ltd., and a leading force in China’s automotive industry since its founding in 1997. Headquartered in Wuhu, Anhui province, Chery operates under the ownership of the Wuhu municipal government and has grown to be the fourth largest automobile manufacturer in China as of 2024, selling over 2.6 million vehicles that year.

Company History and Growth

Chery was established by government officials from Wuhu with a vision to build a domestic passenger vehicle-maker capable of competing internationally. The company launched its first vehicle, the Fengyun, in 1999 based on licensed technology but quickly transitioned into developing its independent research and development capabilities. Despite early controversy involving intellectual property lawsuits, Chery has matured into a fully independent innovator with its own engine brand, ACTECO, launched in 2006 and sold both domestically and to other manufacturers.

Global Expansion and Exports

Notably, Chery was early among Chinese manufacturers to begin exporting vehicles, starting in 2001. It has maintained leadership in passenger vehicle exports from China ever since. In recent years, its export numbers have soared—reaching over 937,000 vehicles exported in 2023 alone, accounting for more than half of their total sales. Chery's global presence extends across more than 80 countries and regions, making it a recognized international brand, especially in emerging markets.

Product Line and Innovation

Chery's current product lineup includes the widely popular TIGGO series SUVs (TIGGO 7, TIGGO 8, TIGGO 9), the Arrizo sedan series, and the eQ series of new energy vehicles. Their portfolio spans combustion engine (ICE), battery electric vehicles (BEV), and plug-in hybrids (PHEV), aligning with global trends toward greener, sustainable transportation. Chery is heavily invested in R&D and innovation, with eight major research centres worldwide and a patent portfolio exceeding 16,000 granted patents.

Strategic Vision and Future Outlook

At the 2025 Shanghai Auto Show, Chery unveiled its ambitious global strategy under the theme “Navigating the Future.” The company aims to sell one million vehicles within two years by focusing on "Safe & Family-oriented" vehicles powered by cutting-edge hybrid technologies like the Chery Super Hybrid (CSH) system, which boasts market-leading thermal efficiency and transmission performance. With an increasing focus on electrification, intelligent connectivity, and sustainability, Chery is positioning itself to join the ranks of the world’s top 10 automotive brands while continuing to serve a growing global customer base, including strong market momentum in regions like South Africa.

Chery Motors exemplifies the rapid rise and transformation of Chinese automotive brands into global contenders. Backed by robust R&D, a diverse product range, and a growing international footprint, Chery is a significant player shaping the future of mobility with a commitment to innovation, quality, and sustainability. Its blend of affordability, advanced technology, and expanding hybrid and electric offerings make it an attractive choice for consumers worldwide who seek reliable, family-friendly vehicles with modern features.