Leading South Africa’s Smart Device Revolution

 

Since its arrival on the South African market, Honor Technologies has made impressive strides, rapidly becoming a key player in the country’s mobile and smart device landscape. Founded in 2013 originally as a sub-brand of Huawei, Honor has grown into a prominent global technology brand, offering a diverse range of products including smartphones, tablets, laptops, and wearable devices, all of which reflect the brand’s commitment to innovation, quality, and affordability.

Early Beginnings and Product Introductions

Honor initially entered South Africa with mid-range smartphones renowned for competitive specifications and appealing designs. Early devices, such as the Honor 7X and Honor 9 Lite, attracted users who valued full-screen displays and powerful performance at accessible price points. These models, often available through online retailers, helped establish Honor as a trustworthy and youthful brand tailored for creative and digitally savvy consumers.

Expanding the Ecosystem

Beyond smartphones, Honor expanded to a wider ecosystem of smart devices, launching tablets, laptops, smartwatches, and earbuds. This enabled the brand to cater to a growing demand for integrated digital lifestyles, appealing to consumers seeking seamless connectivity and smart home integrations.

Landmark Launches and Market Achievements

In recent years, Honor introduced significant product lines to South African consumers. The launch of the Honor 400 and 400 Pro series in 2025 exemplified the brand’s continuous push towards incorporating advanced AI technologies, particularly in smartphone photography and user experience enhancements. In 2024, the Honor 200 Lite emerged as one of the best-selling smartphones on postpaid contracts, surpassing some well-established competitors.

This growth is reflected in Honour’s position as one of South Africa’s fastest-growing smartphone brands, achieving over one million units sold by 2024 and capturing a considerable share of the postpaid segment.

Engagement and Community Initiatives

Honor has also actively engaged with local culture and communities through initiatives such as “Code With HONOR,” which supports youth development in coding and technology skills. The brand’s collaborations with South African artists and athletes further cement its connection with the local market. Notably, Honor became the official technology partner for the Blue Bulls rugby team in 2025, symbolising the fusion of advanced technology with sport and community engagement.

A Vision for the Future

In 2025, Honor unveiled its HONOR ALPHA PLAN, signalling a strategic pivot to becoming a leader in AI-driven smart device ecosystems. This plan involves a substantial investment of $10 billion to fuel innovation, enhance user experiences, and deliver long-term software support to its products. The focus is on transforming human-device interaction through digital AI agents and expanding the smart device portfolio, solidifying Honor’s role as a future-forward technology company.

Since entering South Africa, HONOR Technologies has gone beyond just producing smartphones, it has developed a comprehensive suite of smart products underpinned by a bold vision of innovation and user-centric design. This trajectory positions Honor as a key contributor to Africa’s evolving digital landscape.